Here is an idea for how to create a singular and clear Wordpress brand for both Automattic and the WordPress Foundation. I wonder if this could potentially help both of them prosper and grow much better together into the foreseeable future.
Quick • Name Changes And Locations
- Automattic Inc. > Wordpress Inc. - wordpress.com/inc
- WordPress.com > Wordpress - wordpress.com
- WordPress > Wordpress Org or Wordpress.org - wordpress.org
- WordPress Foundation > Wordpress Foundation - wordpress.org/foundation
- Automattic > Wordpress Automattic - automattic.com
- Ma.tt & Matt.blog > Matt Mullenweg - mattmullenweg.com
What
- Sell WordPress trademark to Automattic and rename Automattic Inc. to Wordpress Inc.
- Allow use of WordPress trademark to be used on anything for eternity for WordPress Foundation too
- Rename WordPress.com > Wordpress and Wordpress Inc. - Wordpress, formerly WordPress.com
- Rename WordPress > Wordpress Org and Wordpress Foundation - Wordpress Org, formerly WordPress. Alternatives > Wordpress.org? Wordpress Open? Wordpress Core? Wordpress Base? Wordpress Free?
- Relocate Wordpress Foundation > Wordpress Org - Simplify with Foundation at Wordpress.org and Inc. at Wordpress.com
- Rename Automattic > Wordpress Automattic - Stay at automattic.com as Careers website and internal company domain
Why
- Life is short. Take a chance. The risk is worth the reward. Simplify and create a single, well-known, and strong brand.
- Wordpress.com and Automattic can help WordPress Foundation a lot by making more money
- Automattic could make much more money if it can use Wordpress trademark and name for anything
- Wordpress could be best name for both WordPress.com and for Automattic company going forward
- We can use Wordpress brand name on many products for both Inc. and Foundation creating a network effect
- Wordpress.org and WordPress is so popular now that Wordpress Inc. would likely face trouble restricting future trademark access
Axiomattic
- If you don't trust yourself with trademark, do you think someone in the future who is less altruistic will care? - Build for our generation
- Accept that you can only control trademark, foundation, and company while you are leader and alive - Even Rome fell
Updated Date - Nov 22nd, 2023
Original Date - May 26th, 2021