I wonder if TextExpander should offer both a single purchase that includes all features offline, and a separate but optional subscription purchase, that includes an online account with cloud syncing.
What
- Single purchase for all main features
- Subscription purchase for cloud sync features
- Single purchase includes all features without account
- Subscription includes saving and syncing settings with account
Why
- Have more happy users and positive reviews
- Get many more users for network effect
- Still have recurring revenue from power users
- Make versions 2, 3, etc. for single purchase upgrade strategy