Plans & designs to make tech better
Polyprax
Product Strategist • Planner • Developer
Device Architect • Designer • Brander

X Is Pronounced Ex

  • Tumblr is pronounced tumbler, X is pronounced ex, R is are
  • Apple is pronounced apple, Facebook is facebook, Twitter is twitter
  • Letters aren't spelled as pronounced, so there is ambiguity saying X
  • X is fine, but I think that's one big weakness of the brand "name"