Maybe I don't value law as much as most people do or understand how and why patent or other laws work. But all I can think about after hearing of the $1 billion verdict awarded to Apple is that I don't think Apple should have chose to sue Samsung in the first place.
It may help them to survive and prosper over the short term and allow them to feel justified that it was proven that someone copied their design. But in the end it just doesn't feel right to me how they handled it, and regardless of the law, I don't think it was the right thing to do.
They come across as a big company that is greedy and willing to criticize other companies and people who are trying to compete and create companies and products that allow people outside of Apple to earn a living. Even if everyone is stealing from them, I just don't feel that going to the extent they have will be rewarding in the long haul for them or for others. I guess, really what I'm saying is that the patent system is flawed. But even though Apple is playing by those rules, suing other companies may not be the best strategy.
You can now bet that other companies will go after Apple whenever they can. It will turn other companies and people against them and create more of a 'It's everyone against Apple' attitude. It may make other companies more likely to partner with competitors like Microsoft or Google, just when Microsoft needs a boost. It may make it harder for Apple to work with companies and get good prices on hardware.
Some good advice that I've read before is that you generally should never criticize, condemn, or complain about others, or about anything really. And even though they feel they are protecting themselves, all I can think about is it seems to me like Apple is criticizing and condemning Samsung. While that may be within the law it just doesn't feel like the way it should have been handled. And suing other companies may not be the best strategy or attitude to have for a company like Apple, or for any other company.
Samsung ordered to pay Apple $1-billion for patent violations
September 1st, 2012