Category: Tech

Since the Apple Watch launched, it hasn't sold quite as well as some people thought it might. Here's my quick take on the key reasons why the sales for the Apple Watch might be lower than expected. From what I've read it sounds like it hasn't been as big of an initial success as the iPod, iPhone, or iPad. I wonder if the low sales could be boiled down to just one or two reasons, even though reviews focus on so many technical specifications and cool features.

The Apple Watch Is Simply Too Expensive

Like any tech product or gadget, the Apple Watch has been reviewed and analyzed excessively and in-depth. Every review has a different opinion about what features should make you want to get yourself an Apple Watch. Or conversely, reasons why it isn't worth buying or isn't selling well. Things like battery life or features that don't work perfectly.

And with a typical price of about $600 US, and a low price of $400 US, I think it is likely much too high of a price to reach any kind of mainstream adoption like we saw with the relatively low-priced iPods, iPhone, iPod Touch and iPad.

But often in the end, I think the large majority of regular consumers focus on price first. And the price of the Apple Watch might simply be too high over competing products, even in its lowest price version. So it might not matter that much if you need an iPhone to use all of the Apple Watch features, or how great the interface is, or even that the battery might not last long enough. While Apple can get people to pay a certain premium for their products, they also may need the price to be in the same vicinity of the products it is replacing or competing with.

And with a typical price of about $600 US, and a low price of $400 US, I think it is likely much too high of a price to reach any kind of mainstream adoption like we saw with the relatively low-priced iPods, iPhone, iPod Touch and iPad. While the smaller size is $50 less, it doesn't actually hit a significantly lower price point. Which leads me to the other reason why I think the sales of the Apple Watch haven't been as great as previous products.

Too Much User Choice With Too Many Bands And "SKUs"

I think Apple may also be trying to sell too many different Apple Watches, with way too many different bands. And I think that even the two different sizes might have been a bad choice for the first release, and maybe even at all. Apple has had success in the past with simplifying not only the amount of products they have, but also limiting the amount of options you can choose from for a single product. This decreases the chance that people will look elsewhere because of choice overload. But it seems to me that Apple is getting further and further away from focusing on simplifying their products and product lines.

One example of Apple not focusing their product choice is looking at all the different versions of iPads and iPad Minis they have had for sale at the same time somewhat recently. In the past, they would come out with a new version of a product, and the old version would simply be dropped, having been discounted in the months leading up to the new release. Then with the iPhone they started keeping around a previous generation at a lower specific price point.

But however you look at it, it's far more options than a single size iPad where all you had to choose was how many GB of space you want and if you were getting the WiFi or cellular version.

But now there is a dizzying amount of different iPads and iPad Minis, all with different storage amounts and wireless connection options. You got your iPad Air, iPad Air 2, iPad Mini, Mini 2 with retina display, and Mini 3. All with different options and so many different prices. Too many options I think, and they are not differentiated enough to help the consumer know exactly what you should buy with how much money you want to spend.

And now, with just the first release of the Apple Watch with its two different sizes and all kinds of different bands, Apple seems happy to continue the trend of offering lots and lots of choices. They even advertise their large amount of choices above all else on their website. Right at the top the Apple Watch highlights that it is "Available in 20 models", the Watch Sport is "Available in 10 models, and the Watch Edition is "Available in 8 models". That's got to be something like 50 different models. OK, hopefully your math is better than that.

But however you look at it, it's far more options than a single size iPad where all you had to choose was how many GB of space you want and if you were getting the WiFi or cellular version. With each set of options segmented into clear and distinct price points. Making those decisions wasn't hard for the consumer as they knew exactly what they were or weren't getting.

Could It Really Be This Simple?

So I'm guessing some of you will read this and say "Well yeah. Of course." I hope that's the case, as then I'm probably onto something if most people agree. But many of the reviews don't seem to mention the price or the fact that there are so many different options and price points to choose from. Yet they go into amazing depth with different features.

What I'm saying is that we have so many exhaustive reviews about features, and specifications, and cool things the Apple Watch can do. And I have read different reviews suggesting those are the reasons why people don't need or won't get an Apple Watch. But when it really comes down to it, I think there are more obvious and much more important deciding factors. While there are many factors, I think three key ones in this case include price, user choice, and desirability.

Unlike the original release of the iPad, the price point of the Apple Watch is just too high compared to competing products. And there are too many options at different price points, which doesn't give the buyer a clear idea of what they are getting and why.

Desirability we know Apple is awesome at. While I'm not the best one to evaluate how the marketing for the Apple Watch has gone and how well they did to influence people's desire for the product, I think it's safe to assume it was done extremely well. That is what Apple has always been good at as far as I can tell. Part of its success has been their marketing and ability to get you to really want and desire something. They packed a lot of cool new features into the Apple Watch and have most likely done an amazing job marketing them and selling the Apple Watch.

I think it is likely just those other two factors that are stopping large numbers of people from buying an Apple Watch. Not really what specific features it has. Unlike the original release of the iPad, the price point of the Apple Watch is just too high compared to competing products. And there are too many options at different price points, which doesn't give the buyer a clear idea of what they are getting and why.

A number of years ago Apple had seemed to focus so much more on reducing and simplifying both the options and price points for their products. And I don't think they have done that as well with the Apple Watch. So I really do think the possible low sales is as simple as that; the price is too high and there are too many options.

Conclusion

So I just don't think Apple has been able to hit the right price points for the Apple Watch. And they have made the buying decision too complicated with too many choices. I think those are the real deciding factors that stop people from buying the first release of the Apple Watch.

Apple had been simplifying the amount of products and product versions it released in the past. But now with the release of the Apple Watch, they offer a dizzying amount of options, and advertise it as being a plus. They also had been hitting price points that were closer to mainstream adoption with new products like the iPod and iPad. But now with the Apple Watch, they have come out with a product that seems way too high above the price points it needs to be at.

I should mention I don't even have an Apple Watch. So I might not be the best person to have an opinion about this. However, I was considering buying one before it was announced, yet I didn't get one. Do you think you can guess one of the reasons why I didn't get one? Yes, you nailed it. I was hoping that a different font would be used for the UI. Either that, or I think that paying more than $299 for a watch might be a little excessive. Especially when you consider smart watches won't last nearly as long as analog or digital watches which people often payed a premium for. And I also feel like I might be missing out if I get the small version and the cheapest band. So a buyer starts off feeling like they might have made the wrong choice when they should be happy about their buying decision and their cool new gadget.

Links

• Apple Supplier Numbers Suggest Apple Watch Sales Are Below Analyst Expectations

One thing that I didn't see mentioned in the newest rumors about the next iPad Mini is how much it will weigh. I have a feeling that the new iPad Mini could have its weight reduced significantly, to somewhere around 250 grams or lower. Maybe anywhere from about 220 to 260 grams. Here's how I came up with that number, along with my thoughts about the potential release date.

I figured this out from looking at the weights of previous iPads and previous iPod Touches.

iPad Mini 4 Weight

When Apple released the iPad Air, the WiFi version went down from the 650 gram iPad 4th gen to just 450 grams. Apple also reduced the weight of the iPod Touch over two generations from the 115 gram 3rd generation to the 88 gram 5th generation. The drop in weight for each was around 70-75%.

And now it looks like the next iPad Mini should be much thinner and have the same thinner design that the iPad Air and iPod Touch 5g used. So I wonder if the iPad Mini will go down in weight to 70-75% of the 330 gram weight of the iPad Mini 3rd generation. So somewhere around 250 grams or lower.

It would be amazing if they figured a way to get the iPad Mini to be under 200 grams. That would be asking too much I think. But I wouldn't doubt if Apple has thought about 200 grams as a target weight for the Mini. However, for this release I think getting it to under 250 grams is a more realistic possibility.

iPad Mini 4 Release Date

And when will the iPad Mini 4 get released? Apple has an event scheduled for September 9th. Some of the products that have been in the rumor mill include the iPhone 6s, iPad Pro, Apple TV with new remote, iPad Mini with thinner design, and retina 21.5 inch iMac.

My guess is the September event will be about the iPhone and Apple TV, and the availability of iOS 9. While a second October or November event will highlight iPads. That would include the new iPad Pro, along with the new iPad Mini 4th generation.

The main reason for thinking the iPad Pro and iPad Mini will be launched in a separate October event is the fact that in both 2013 and 2014 they held a separate event. It was at that special event that iPads were announced. The iPad Air and Mini retina in 2013, and the iPad Air 2 and Mini 3 in 2014.

So it might make sense that they might stick with this schedule and announce the iPad Mini 4, alongside the new iPad Pro, in October or November of this year. It's worth noting that they also announced different laptop Macs and desktop Macs at each of the October events. So we might expect the new retina 21.5 inch iMac to be announced at the October event as well.

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June, 2014

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I wonder if the rumour about the 12.9 inch iPad might not be the whole story, or even the correct story. There is a good chance the rumor is correct. However, here are a few possibilities I thought up of what Apple could do. Maybe this is more wishful thinking on my own part. Ideas that have been going on in my mind of what could happen next with iOS, tablets, laptops, and mobile computers.

As I mentioned in an earlier article, I think it's possible that smaller 8 and 7 inch tablets could become much more popular. If that happens, 10 inch and larger tablets could fall out of favour. Or more likely, the role of the laptop and tablet could change for some people, and merge into a single device. So, what are some other options of what the 12.9 inch iPad rumour could really be? And what are some options that Apple could consider in the future for the design of iPads, MacBooks, and other portable computers.

1. A New iPad With Built-in Keyboard. iBook?

Could it be possible that Apple has seen how popular keyboard accessories are for the iPad? Maybe they feel an extra accessory is a poor experience and they could offer a larger "iPad" which is actually a laptop? What I'm saying is this would not be either an iPad or a convertible tablet. It would simply be a laptop form factor with a keyboard that cannot be disconnected. A 13 inch laptop with a keyboard that runs iOS. It could be superlight. It would have crazy battery life. If they kept the same resolution it would still have a PPI of 200, which isn't perfect but is still much higher than laptops. They could even bring back the old name of the "iBook".

Separately, what if even though a keyboard was attached you could still stand the computer on its side to put it in portrait. You could swivel the keyboard backward and behind the device so it stands up with the display facing you. The keyboard would be at the rear of the device and turned off. You could kind of lay it in your lap in portrait mode too. Maybe it would allow the full yoga form factor where you can also swivel it all the way around. Though I bet Apple might not do that unless they had a second LCD where the keyboard normally is so it doesn't feel weird holding it with the keys facing out. I wouldn't expect an LCD keyboard/touchpad with better predictive text input at this point yet.

2. A MacBook Air With Retina Display

So Apple is making a 12.9 inch iPad and people assume it must be true. Maybe it's as simple as that. However, what if it is "just" the next version of the MacBook Air with a retina display. Both changing the display size to make it a little smaller than the 13.3 inch version, and offering only one display size could be a possibility instead of the 11 inch version. Maybe a bit of bigger redesign and some new features is also possible. I'm not sure if the MacBook Air ever really had a big redesign since it was introduced in 2008.

3. A MacBook Air With Touch Screen

Many people would say this is very unlikely and I suppose it is. However, I still think it's very possible that touch screens will come to all laptop and mobile computers. Yes, it's uncomfortable to reach out and touch a desktop monitor like Windows 8 tried to get you to do. But reaching to touch a laptop screen that is on your lap or just above it on a desk makes sense.

4. A Macbook With A New Touch Centric OS X

What if Apple does like the idea of using touch on laptops but not on desktops? How would they make this happen without the poor experience of just slapping a touch screen on top of regular desktop Mac OS X? One option could be to slightly change Mac OS X to make a laptop version that is touch centric. They could allow regular Mac OS X applications to still run on these new touch screen MacBooks. But a new UI specification would be created for laptop applications kind of like how iOS for iPad was slightly different from the UI of the iPhone. Eventually developers would write to this new UI type and all desktop OS X applications would be written in it. This would be a way of making Mac OS X able to support touch on laptops without adding support for a touch screen to iMacs and Mac displays, while improving the UI of Mac OS X to be more touch friendly and like iOS.

5. A Macbook With OS X On ARM

Not that all of these aren't unlikely, but this guess is probably very unlikely this early on. It will happen at sometime probably though. The title pretty much says it all. My guess is Apple will probably port and release Mac OS X on ARM now that ARM is 64 bit. If and when that happens it will be a big deal, like when they switched from Power PC to Intel. So that announcement would really be the important one and would possibly supersede the announcement of a 12.9 Macbook with OS X on ARM.

6. A MacBook Air With Both OS X And iOS On ARM

Even crazier, they could have the next version of the MacBook Air run both OS X and iOS. In this case, the new MacBook Air would obviously have a touch screen. A button on the keyboard or a gesture could switch between OS X and iOS. Maybe tilting the screen back to a certain degree could switch it to iOS. And maybe like in my first guess you could stand the device on its side and when you turn it beyond 180 degrees to this portrait mode it automatically switches to iOS mode.

Conclusion

So the rumour was a 12.9 inch iPad, possibly with a 4K resolution. But I have found that people often take some of these rumours as being all or nothing. Sometimes a rumour has been possibly right about something but missing the exact result. These are some possible guesses I had of things Apple could possibly do that involve a 12.9 inch screen. All these are just guesses and thoughts but the rumour of a 12.9 inch made me think of these. Wouldn't it be cool if I somehow guessed the way they go with any of these?

Rumor: Apple considering 12.9-inch iPads with 2K and 4K resolutions for 2014 launch

Steve Jobs was quoted as saying 'I think PCs are going to be like trucks. Fewer people will need them.' It seems to be happening. However, in my mind there has been a significant evolution of the tablet landscape in the first 4 years since the iPad's introduction. And I believe this may have a bigger impact than we currently realize on what role tablets and PCs will play for people in the future, and what other PCs or devices we may use.

It might be obvious at this point, but to me it's looking more and more like tablets that you can easily hold in one hand will become the future of tablets, while larger tablets will merge with laptops and also include a detachable or even an attached keyboard. This means tablets of about 8 or 9 inches, but not nearly as wide as the original 9.7 inch iPad. And certainly not larger screen sizes of 12 or 14 inches that are used for laptops with keyboards built-in. Instead, these larger 10 to 14 inch tablets will merge with laptops, while tablets of 8 or 9 inches will really be the largest pure tablet size. Again, phones and pure tablets will be devices you can hold comfortably in one hand. Larger "tablets" or laptops will more likely include a keyboard, unlike the original 9.7" iPad.

If this happens, it could mean that a tablet may not be as good at completely replacing a PC or laptop as some people were hoping. Basically, as smaller tablets become more popular, it becomes more likely that more people may also need a laptop or desktop PC with a keyboard, even if it also includes a touch screen like a tablet. Meaning, the small tablet may not be their only device, and may not have a large enough screen and keyboard to do everything they need their main computer to do.

When the 9.7 inch iPad was created we couldn't have known exactly how it was going to be used. What all could you use it for? What couldn't you use it for? Would it replace a laptop? Would you use a keyboard? How easy would it be to hold in one hand? If tablets are cars, maybe the original 9.7 inch iPad could be the Ford Model T. Not changed significantly for a while but eventually being phased out. Maybe a better comparison would be the large-sized cars of the 60s to 90s that many people drove. Those models of cars are still useful but were eventually replaced for everyone by smaller cars. Maybe this happened when it was realized that if you didn't have a truck or a minivan, that the extra bit of room didn't bring much value over a slightly smaller and cheaper car for what you needed it to do.

There are many reasons why 8 inch tablets that you can hold easier may become the de facto standard and 10 inch tablets will become much less used. The success of 7 inch Android tablets. The ease of use of smaller e-book readers. The introduction of the iPad mini with retina display. The failure of Windows 8 to create the everything laptop and tablet hybrid with one unified operating system. The rumours about the next versions of Windows putting more emphasis on the desktop interface again, presumably for laptops and desktops. The fact that Google has not tried to make Android a desktop OS. The trend for phones with much larger screen sizes so that people might not need a phone and a tablet. Maybe most importantly, having a tablet, phone, or other mobile devices you can easily hold and carry in one hand has turned out to have many advantages over larger tablets like the original iPad with its 10 inch 4:3 screen.

It might not be exactly what Steve Jobs wanted, but sometimes you just can't know how people will use what you create. It often evolves and through trial, error, and use by actual people you mold it into something useful. Turns out, that new mold might be a slightly smaller 8 inch tablet that can fit in your hand, or a larger "tablet" that is more like a laptop computer and has a physical keyboard. And with a keyboard and a larger screen you are blurring the lines between whether it is a car, or is actually a truck that is just easier to use.

So if I'm correct, we've found out by trial and error between Apple, Microsoft, and Google what the best size of a tablet is. You can hold it in your hand easily and type on it with your thumbs. To me, the biggest effect of this is that more people who tried to buy 10 inch iPad tablets or 12 inch Windows 8 tablets as a do it all laptop replacement will start to buy more 8 inch tablets. Many of these people will still need a truck. A laptop or a desktop PC with a screen larger than 8 inches, and a keyboard and stand built-in. It will likely include a touch screen like a tablet and simpler software like a tablet. But with a larger screen and an attached keyboard it might be just as much a laptop as it is a tablet, or just as much a truck as it is a car.

I wish that Siri and Spotlight search were integrated so that holding the home button was just "Search".

Notes

• It would bring up a search text box at the top and Siri at the bottom so you could search by text or voice depending on what you wanted to use.
• It would search both your device and the web when you are connected to the internet, but only search your device and use better voice control options when you aren't.

Even though we get used to the fast paced way that software gets updated, it can be hard to understand at times. Sometimes I look at some decisions on software support and wonder why it's so different than other industries. I wonder why it has to continue to move so quickly and not allow for standards that can be agreed upon or last long enough to become common, platforms that exist for more than about 3 years, devices that exist for more than about 2 years, or software that exists in a similar form for more than about 1 year. For instance, the following.

Google Apps has dropped support for IE9. IE 9 was released on March 14th, 2011, just 2 and a half years ago. IE9 isn't even installed on Windows 7, but is an upgrade to IE 8. And Windows 7 is the most used OS in the world and was released on October 22nd 2009, just 4 years ago. What this means is that over 90% of the people who have a PC or notebook need to update their built in web browser to run Google Apps. Forget about people on even older operating systems like Windows XP, who can't update their browser to IE 10.

I understand that software within an OS, and even an OS can often be updated easily and freely. And even operating systems are now being updated freely and somewhat easily in many cases. Both Windows Update and App Stores on mobile devices were great advances in the software industry. But why is everyone being "forced" to update so quickly?

Being a tech junkie and software developer I like new features, getting new software, and playing around with cool new apps. But even for me, the speed at which software is getting updated is now creating more negatives than positives in many cases.

Why do standards and platforms have to change so often? Why can't the computer that you or your grandma bought last year with Windows 7 and IE 8 work to run Google Apps and other websites properly? Why do you or her "have" to update to a new browser, which is essentially a built in OS for the web, just to make sure your online email works correctly?

Being a tech junkie and software developer I like new features, getting new software, and playing around with cool new apps. But even for me, the speed at which software is getting updated is now creating more negatives than positives in many cases. It's just moving too quickly to be useful at times, where you "have" to update and can't even choose to use your older software and apps that worked fine. Apps that ran quickly on your device, that had no new bugs introduced, did everything you needed, and that you had learned to use all of its features easily because the interface didn't change.

So I can understand what normal people think. People that bought a new PC a year ago. People who log in to check their email and see that not only has their email completely changed its interface and features, which is frustrating enough. But that they also need to update their "browser" just for it to work. The result is that their email runs slowly now because IE 11 is on their old computer, and that they can't figure out how to reply to an email because the interface and features have all changed. Or worse yet, they need to get a new computer just to check their email properly.

Google Apps dropping support for IE9

• I think Apple might have messed up with the new design of the iPhone 5 and iPod Touch.
• The one thing they really needed to update after 5 years was the screen size, and I don’t think they did that correctly.
• It should have a 1280x720 screen from 4.3 to 4.6 inches and there should be no home button on the front.
• They needed to change the design and screen more, making the screen cover most of the device.
• The home button could be a button on the side.
• Yes it would hurt compatibility with old apps a bit more, but they would still run.
• And this is finally the device they made with a bigger screen.
• The new design feels half-hearted with just the longer 4.0 inch screen.
• They really needed to make a bigger change.
• And why not move to a more common resolution like 1280x720 when finally making the screen larger.
• A much larger screen covering most of the device and no home button is what they needed to do in my opinion.

Here are 5 predictions for Apple hardware and devices that could be released this year at various Apple events. I'm leaving out any thoughts about an Apple TV, partly because my guess is that it still might not come this year.

1. iPhone 5

Apple releases iPhone 5 in July with 4.6 inch screen and all new 1280 x 720 resolution display with new aspect ratio and curved glass. If they keep the same aspect ratio as the iPhone 4, the resolution would be something like 1200 x 800. Either resolution would have 300+ ppi display, which is similar to the iPhone 4. Previous iPhone apps would work at their original resolution covering only 3.5 inches of the screen and all new apps for iOS 6 would fill the screen. 4.0 inch display for the iPhone with the same 960 x 640 resolution is my second, more realistic guess, and much more likely.

2. iPod Touch 5G

iPod Touch released in September with same sized screen as iPhone 5 and a 3-5 megapixel camera. Possibly renamed to simply iPod. Likely won't happen but could finally get GPS and 3G version with some kind of data plan or new type of 3G plan that pleases carriers enough to make some money off iPod users while encouraging most people to still get an iPhone because of LTE or better and more powerful cell plan features.

3. iWatch 1G

iWatch 1G is released in September with iPod Nano OS and possibly a curved glass screen. It will have Bluetooth 4.0 which allows it to work with iPhone and other iOS or Mac devices in interesting ways and will focus on some built in fitness features. I've thought for years that Apple would get into the watch business and this could be the year. Good chance it may not happen until 2013 though and the Nano stays around for another year or two.

4. New iMac

The new iMac is introduced in the summer with Mountain Lion OS X and a new slimmer design similar to the Apple Thunderbolt Display. Ivy Bridge and maybe even 8 GB RAM standard. Possibly also bumped to 23.5 and 30 inch displays. Comes with no optical drive or hard drive, or even an option to install an internal hard drive. 128 GB or even just 64 GB SSD standard, especially if Apple also markets a new external drive peripheral or Time Capsule for always on networked media libraries. New Bluetooth 4.0 peripherals including keyboard with even slimmer profile, new Magic Mouse, and Magic Trackpad. Possibly a keyboard with integrated Magic Trackpad that will also work well as a single peripheral to have on your lap when using AirPlay Mirroring from a Mac to an Apple TV 2.

5. New Time Capsule

Though I don't think this one will happen, I wish Apple at some point would release a new external drive peripheral or new version of Time Capsule used for always on, Internet connected, networked storage. It would be a person's or household's own file storage and media library that could be connected to from their Wifi network or over the Internet from any Apple devices. If everyone had their own personal storage device that was always on at their home and Internet connected then they would only need 64 or 128 GB flash storage in all of their devices and would not need to pay for higher storage capacities on services like Dropbox, Skydrive, Google Drive, iCloud, and iTunes Match. Because of the money they can make and the investment in iCloud and iTunes Match they likely won't do this, so this is more my own vision of the way I wish things would go. But Apple could change the game if instead they switched course from everyone else and instead offered hardware for a person to host their own simple always on file library and server at their home instead of relying on pay cloud storage services like Dropbox and iCloud.

What I'll Buy

I'd probably buy an iWatch if it was made and sold for $199 or less as it would be pretty cool, though I might wait for version 2 like I did with both the iPod Touch and iPad. I also have an iPad 2 and the new Apple TV, so Apple is obviously reeling me in to buy their stuff like they are much of the population. But really what I'm excited for and really ready to buy is a new iPod Touch if it comes out this year with an all new design. I still have a 2G iPod Touch, which is the only iPod I've ever bought and of course it runs too slow and is getting old. Mobile computers dating back to the early Palm Pilots are really what has always fascinated me. Even with how common they've become as they've evolved into subsidized smartphones it is still fascinating to me to have a powerful computer in your pocket and hand, and it always will be. Before my iPod Touch I had a simple Palm Z22 that I liked just as much or more than my iPod Touch.

There is an outside chance I might spend the extra money and finally make the switch to Mac OS X from Windows 7 with the new iMac this year. I've wanted a completely silent desktop computer since only about 1992 and have been disappointed that computers have been so loud and hot in the last 20 years, and that it has taken so long for quiet and cool computers to be common. Though I know they are already very quiet, the new iMac or Mac Mini could finally offer a really silent desktop at a reasonable price if they are sold with an SSD as standard at their current price and with Ivy Bridge bringing some more improvements in thermal efficiency. That, along with so many other well known reasons that have made Macs a much better option in the last 5 years, I might finally be pursuaded to make the Switch and get my first Mac. But maybe I'll just stick with Windows 7 for a couple years until about 2014 when some new version of Mac OS or Windows 9 are running on 64 bit ARM processors, don't even need any fans, and 256 GB SSD drives are in cheap machines. But I just don't know if I can stand my current Windows machine sounding like a jet engine is on all the time under my desk now that I'm used to completely silent iPods, iPads, and Apple TVs.

• If Apple does release a new 5-7 inch iPod Touch this Thursday I think it could have a resolution of 1920x1280.
• That would be double the current retina display. All of the iPhone apps would work on it, but not the iPad apps.
• A possible name for the device could be iBook, the name previously used for their consumer and education focused laptops in the early 2000s.
• If they release an iPod between 4-5 inches it will probable stick with the same 960x640 resolution.

This is a response to a great blog post by Joe Hewitt entitled Airplay TV.

Thoughts

• I agree that it won't matter if people have cable or DVDs in the future when the real IPTV comes, which looks to be more about apps on smart TV devices which could eliminate the need for a traditional set top box with "On Demand" or "IPTV" services.
• However, I wonder if Airplay isn't just a temporary solution, though a pretty good temporary one.
• The real improvement to some of the limitations he talks about may come with a new version of Apple TV that doesn't need Airplay and another iOS device to work, but just works on its own with its own user interface improvements.

That Apple TV May Have The Following

• A wand gyroscopic remote with trackpad.
• A version of iOS with an improved user interface which works with the remote from 10 feet away.
• Its own App Store for apps and games which work with the remote.
• Possibly a "TV" app that has a guide with content providers for live channels as well as previous archived shows for a price.
• Possibly a camera and microphone for FaceTime and Siri input as well.

The Wand Gyroscopic Remote May Have The Following

• A single power button to turn on the TV.
• Tilt up, down, left and right to highlight items on screen.
• Other waving gestures could perform different commands.
• Trackpad to perform clicks and other gestures with thumb.
• Possibly a touchscreen on opposite side of trackpad for keyboard, landscape game controls, and other controls when needed.
• Possibly remotes that include the touchscreen on the opposite side could be sold as an accessory since the cost would be more than with just a trackpad and people would need multiple gaming remotes.