Polyprax - Officer of Technology
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MacBook Lineup Without 15" MacBook Air

I wonder if Apple may end up with a MacBook lineup which mirrors the current iPad lineup, with a 12" MacBook mini and 5 total devices including a super budget device. There would be no 15" MacBook, which goes against some currently suggested rumors.

iPad

  • iPad Pro - Large and Small - 12.9" and 11"
  • iPad Air - Large - 10.9"
  • iPad mini - Small - 8.3"
  • "iPad" - Cheap - 10.2": Older design with newish internals

MacBook?

  • MacBook Pro - Large and Small - 16.2" and 14.2"
  • MacBook Air - Large - 13.6"
  • MacBook mini - Small - ~12.2"
  • "MacBook" - Cheap - 13.3": Older design with newish internals

Why

  • So there are only 2 size choices of the mainstream SKU, Air and mini
  • So there is an ultraportable mainstream 12" MacBook with good performance
  • So there is a super budget device, but not way too many different choices
  • "MacBook" could be old design with updated internals at budget price
  • MacBook Air and mini reach main customers who want very portable Mac
  • Budget "MacBook" SE would reach budget customers who just want Mac